Event Website, Social Media & Operations
New York State Canine Expo
Website • Facebook‍ • ‍Instagram

Canine Expo: Website, Social Media & Event Operations

I was a hands-on partner for Canine Expo from planning through follow-up. I kept the WordPress site updated (fresh photos and copy, plus the addition of forms to collect visitor info), handled all event scheduling, coordinated with the volunteer team, and organized the list of potential leads.

On event day I ran social media, then followed up with attendees and answered every message and email with questions about the event.

Results (Sept 5 to Oct 2): Across Facebook and Instagram, the event pages gained 256 net new followers, drew about 4.9K interactions, and started 55 conversations with 39 new contacts. Facebook content reached 95K people, over the course of a month before and during the event.

Services: WordPress updates and maintenance, event scheduling, volunteer coordination, lead management, social media, attendee follow-up
Platform: WordPress, Instagram, Facebook, EventBrite